Regardless of how digital the world is moving , business cards always play a huge role when it comes to your organization’s branding. Whether it be a chance encounter or an official meeting , business cards are the easiest way to stand out to potential customers and business partners.
In this blog , we will share details on what factors need to be considered when it comes to choosing a business card and how to make your business stand out from the rest .
1. Card Type & Thickness
GSM refers to Grams per square meter which is the measurement used to understand the thickness of the paper being used for the business cards.It ranges between 80 to 400 gsm depending upon the product and its use.
The most recommended GSM for business cards is 350gsm. This is because 350gsm has the perfect mix of thickness while still being bendable. Moreover , it is lightweight and can withstand its quality even with prolonged use. Here is a link to understand the difference between the different GSM’s to help you choose the right one for your business.
2. Printing
You can choose between single and double side printing when it comes to business cards. While both of them have their fair share of pros and cons, the recommended type of printing for business cards is double sided printing.
While it might be tempting to choose single side printing to reduce designing efforts , it is really important to consider that double side printing gives you an excellent opportunity to showcase your branding and contact details in the most optimal way.
3. Lamination
The most common types of lamination include glossy ,matte, and velvet. While the choice between the three definitely comes down to one’s preference but here are some key differences between the two that can help you make the right choice.
Glossy lamination does an excellent job in increasing the vibrancy of the color and the designs used and gives the business card a richer look. It also adds a protective coating to your business card to reduce any color or water damage.
Matte lamination on the other hand , gives a more professional look to your business card. In addition to that , the textures and details in the card material is showcased better in the matte laminated business cards .
Velvet lamination gives a softer and silkier touch to the business cards. It perfectly compliments spot UV or foiling to enhance the overall look and quality of the business card. While it might be slightly more expensive compared to matte and glossy , it definitely is a worthy investment .
4. Foiling
If you are looking to print business cards within UAE , click here to contact AYAB Advertising for great prices as well as designs in addition to several other branding options to elevate your business and click here to look at our portfolio.